Projects
Dive into a collection of projects tackling various user challenges and design opportunities. Each project delves into the research process, from understanding user needs to crafting solutions that enhance user experience.
Explore a range of research methods employed, including user interviews, surveys, usability testing to persona journey and persona heat mapping. Witness the journey from research insights to actionable recommendations, ultimately shaping user-centered design decisions.
Building a Financial Fortress Brick by Brick
FinTech
This case study details CredAvenue's lifecycle, emphasizing thorough research and actionable insights shaping its design and development. It showcases a holistic approach from inception to execution, revealing a deep understanding guiding its evolution.
Phone Usage Behavior for Unified Messaging Services
Ethnographic Research
This case study demonstrates my ability to conduct comprehensive user research and derive actionable insights to inform strategic product decisions. By deeply understanding user behaviours and expectations, I contributed to creating a user-centered design for Facebook's unified messaging service, enhancing the overall communication experience for millions of users.
Creator's Retention of ShareChat
Vernacular Language Application
This case study showcases the impact of user-centered design in fostering a thriving creator ecosystem on ShareChat. It demonstrates how understanding creator needs and motivations can lead to successful strategies for platform growth and user retention.
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